This document outlines Jaguar Automobilia Collector Distant Auction (JACDA) Privacy Policy including Data Protection and our use of Cookies.

It covers the requirements of the General Data Protection Regulations (GDPR) that came into effect in the European Community and the European Economic Area on 25 May 2018.

We have extended the scope of this Policy to cover all our customers, wherever they may reside.

We are committed to protecting and respecting your privacy. This Privacy Policy sets out why we collect your personal information and how we use that information. It explains the legal basis for this and the rights you have over the way your information is used.

For the definition of terms used within this Privacy Policy, please refer to the UK Information Commissioner’s website or look at the General Data Protection Regulation (“GDPR”) themselves.

This Policy may be changed from time to time. If we make any significant changes, we will advertise this on our website and will mail everyone on our mailing list.

If you have any questions about this Policy or any aspect of it, please do not hesitate to contact us.

Data Protection

Six Principles

There are six principles for data processing listed in the GDPR. These state that data must be:

Processed lawfully.

The legal requirements for processing are set out in GDPR and we fully observe these requirements in our operations.

Collected for specific, explicit and legitimate purposes.

We use your data to help us provide the best experience of our auction, retail offers and advisory services. We use your data to communicate with you and offer customer support, general and specific. For example, informing you about new auctions, new books and our annual Jaguar calendar and answering your queries. We also use data to fulfil our auction contracts with you, to send your invoices, dispatch the goods you have bought and to collect payments.

Adequate, relevant and limited to what is necessary for processing.
We may collect some (or all) of the following: your name, phone number, postal address, email address, IP address, data provided by cookies (see below) and other similar technologies, functional data such as registration and system data, as well as additional usage data – for instance, your purchasing history, contact permissions and product preferences.

Accurate and where necessary kept up to date.

We undertake to make sure your data is accurate and up-to-date. We will, however, require your assistance to this end, for example by telling us of changes to your data.

Not kept longer than necessary to fulfil the processing requirements.
We retain personal data for as long as necessary to provide services and products to you, to fulfil the transactions you have requested, or for other essential purposes (for example, complying with our legal obligations in respect of financial records, resolving disputes and fulfilling our agreements). We will store your personal data for a minimum of six years after your last transaction with us, unless we have a legitimate or contractual reason or a legal obligation to retain it for longer.

Kept secure.
We are committed to protecting the security of your personal data. We store data in a number of places depending on our requirements to access and use it. We use a variety of security technologies and procedures to help protect your personal data from unauthorised access, use or disclosure. For example, we store the personal data you provide on computer systems that have strictly limited access and are in buildings with controlled access.


Six Lawful Bases

There are six lawful bases for processing personal data set out in GDPR. At least one of these must apply whenever processing personal data.  No single basis is ’better’ or more important than the others. They are:

Consent: the individual has given clear consent for their personal data to be processed for a specific purpose.

Contract: the processing is necessary for a contract with the individual, or because they have asked you to take specific steps before entering into a contract.

Legal obligation: the processing is necessary to comply with the law (not including contractual obligations).

Vital interests: the processing is necessary to protect someone’s life.

Public task: the processing is necessary to perform a task in the public interest or for official functions, and the task or function has a clear basis in law.

Legitimate interests: the processing is necessary for legitimate interests of JACDA or the legitimate interests of a third party unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests.

Our three bases are, first “Contract” e.g. between JACDA and a customer who is a buyer, seller or both in the JACDA auctions. Secondly, “Legal Obligations” – especially those related to financial records. Thirdly, “Legitimate Interests” – in the sales, marketing and advisory functions of the JACDA operation.

What information do we collect

Personal data is any information relating to an individual from which that person can be identified. It does not include any data where the identity has been removed i.e. anonymous data.

We collect personal information from you so that we can offer our services as effectively as possible. We may hold information for the following purposes:

Where information is submitted by you as part of an enquiry about our services, we may collect the following information:

  • First / last name
  • Email address
  • Postal address

How do we use the information we collect

We will only use your personal data when the law allows us to in the following circumstances:

  • Where we have a legitimate interest to respond to your enquiry
  • Where we need to perform the contract we are about to enter / have entered into with you
  • Where we need to comply with any legal or statutory obligations
  • Where we have your consent to send you marketing information

How long do we store your information for

Whenever we collect or process your personal data, we will only keep it for as long as is necessary for the purpose that it was collected for. At the end of that period, your data will either be completely deleted or anonymised in a non-identifiable way for statistical analysis.

  • Where you contact us with an enquiry but do not engage our services, we will keep your data for 18 months since the first contact
  • Where you contact us in relation to a job application we will keep your data for 18 months after the last contact with you
  • Where you contact us about a partnership opportunity we will keep your data for 3 years if there has been no activity
  • Where you subscribe to our newsletter or blog alerts we will keep your data for as long as you are a subscriber

Visitors to our website

Our website uses a third party service, Google Analytics, to collect data and statistics about website usage and behaviours such as what pages are visited. This information is processed in a way which does not identify anyone and we do not make any attempt to find out the identities of those visiting our website.

Access to your information

Under the General Data Protection Regulations (GDPR), you have the following rights:

  • Right to access the personal data we hold about you
  • Right to rectification if any personal data we hold about you is incorrect or incomplete
  • Right to erasure if you’d like us to delete any personal data we hold about you
  • Right to restrict the processing of your personal data in certain circumstances
  • Right to data portability to have your data transmitted to another controller
  • Right to object to the processing of your data in certain circumstances

If you wish to exercise any of these rights, or make a subject access request please contact us by emailing

Third party links

This Privacy Policy only applies to this website, This website may include links to third party websites, plugins and applications. We do not control these third party websites and are not responsible for their privacy statements and how they use your data. We use Google Font – Libra Baskerville.


“Cookies” are software that may be sent and recorded on your computer. These cookies enable us to collect information about how our websites and services are being used and to manage them more efficiently.

You can turn off the ability to receive cookies by adjusting the browser on your computer but you should note that if you do so, this may materially distort the quality of service and data you receive from us.

Our cookies only track general usage patterns and technical information about your computer type and will not be used to identify you individually.

Our cookies are not used to collect your personal information.


Cookies on this site

The list below explains the cookies we use and why. We will not use any of this data to personally identify you.

Google Analytics

Cookie names:

_ga ( Expiry: 2 years )
_gid ( Expiry: 24 hours )


These cookies are used to collect information about how you use our website. The information collected includes number of visitors, pages visited and time spent on the website. The information is collected by Google Analytics in aggregated and anonymous form, and we use the data to help us make improvements to the website. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. Click here for more information about Google Analytics and your privacy.


Cookie names:

_GDPR_cookie_banner_shown ( Expiry: infinity )
functionality ( Expiry: 90 days )
performance ( Expiry: 90 days )
targeting-or-advertising ( Expiry: 90 days )


These are used to record a visitor’s cookie preferences. They hold no personally identifiable information.

Essential Cookies

Cookie names:

wfwaf* ( Expiry: 12 hours )
__cfduid ( Expiry: 30 days )


These cookies may not always be present but are essential for the website to function. They generally have short expiry times.

Our cookie banner is provided by WordPress Cookie Plugin to comply with the GDPR & ePrivacy (

Disabling cookies

You can manage your cookie settings by clicking the icon in the bottom right hand corner of the screen. You can also prevent the use of cookies by adjusting your browser settings.

Please be aware that some cookies are necessary for the website to function properly. If you disable these cookies in your browser, parts of the website may not work correctly. For more information about cookies, visit



Can I see the data you hold on me?

Yes, you may request to see information we hold about you and to correct any inaccuracies. Just mail us with your request.

How do I delete my personal data from JACDA and what are the consequences?

You can email us to request that your data be deleted. However, by deleting your personal data you may impact the service we can provide to you. Also, we will not delete data which is needed to fulfil a contract until that contract is completed, or unless we agree to terminate the contract. We will also not delete data that we have a legal obligation to retain, for example, financial records.

Can I opt out of receiving communications from JACDA?

Yes, you may opt out of receiving communications from us at any time by mailing us and asking to be unsubscribed. Additionally, each mail we send out will include the option to unsubscribe from future mails.

Who do we share your information with?

We work with third parties in the provision of some of our services. For example: our accountants maintain our financial records and various courier and packing companies deal with our post and packing. We only share those elements of your date with these third parties that are necessary for them to fulfil the requirements we place on them.

JACDA lists are not for sale or hire.