“The XK 150 Jaguar Roadster”.

Estimate Price: (e£40-50)

The large 4-page folder w blue-grey cover in metallic ink. 13.5 x 9.5. Pub ref 100m/3/58. Printer AB & S Ltd. Three XK 150 models are described in the Specs on the back page – Standard, Special Equipment and “S” Type. This is the only brochure Jaguar issued with a mention of the XK150S. Also includes “Partners in Power”, the Dunlop booklet on disc brakes, which features the XK150 throughout. Curiously, there is an erratum slip inside pointing out that only manual transmission with overdrive is available on the “S” type models, even though this is crystal clear in the specs on the back page! Also and unusually, the Jaguar details for Coventry have been over-printed by details of Jaguar Cars Inc, in New York. The metallic ink on the covers of this large brochure rubs and creases very easily and has done so here, but not excessively o/w VG.


“The Jaguar Mark IX”.

Sold Price: £35

Four-page card folder featuring George Bishop’s artwork on cover. Sl dusty along the top, but will clean, o/w VG. Not seen very often.


A Mark 2 pair.

Estimate Price: (e£40-50 the pair)

“Jaguar Mark 2 Models”. 12 pp brochure w brown laminated front bearing 3 badges for 2.4, 3.4 and 3.8 litre. Wire spiral binding. Unusually this catalogue was printed in Belgium by M. Chalot. This company picked up a substantial amount of business from Jaguar during the UK printers’ strike June-August 1959. Also, black skirted folder. Both VG nr Fine.


“Jaguar 240 and 340 Models”.

Estimate Price: (e£40-50 the pair)

Two publications – first 8-page brochure with specs and colour schemes card tucked into pocket at the back (usually missing). Secondly, 4-page skirted card folder. Both VG nr Fine.


The E-type launch brochure with its iconic steering wheel cover.

Sold Price: £165

This is the second edition with a spiral wire binding, 12-page with two road tests. This copy suffers sl rubs on the high-gloss finish of the cover, as usual, but the internals are fresh and clean. Included is a copy of a 4-page folder from “Lanes Cars” of Lichfield (did they sell your car?) – “Jaguar ‘E’ Type – Rediscover the Open Road”. Brochure VG nr Fine. Folder Fine.


Two E-type items from the US – 8-page brochure – “Jaguar V12 : The ultimate cat” and 4-page folder for the Series 1.

Estimate Price: (e£40-50 the pair)

Both Fine.


“The Jaguar 4.2 Litre E-type”.

Sold Price: £75

Four-page skirted folder marking the arrival of the 4.2 litre engine. Red cover. Fine.


“The Jaguar 4.2 Litre E-type”.

Sold Price: £120

Four-page skirted folder marking the arrival of the 4.2 litre engine. White cover. Fine.


“The New 4.2 litre Jaguar E-type 2+2”.

Estimate Price: (e£50-75)

This is the 8-page launch brochure for the 2+2 car, so important for brochure collectors. Important too if you own one of the cars! These brochures are less easy to find than others of this era. Sl rubs on covers o/w VG.


“Jaguar ‘E’ Type Range. – Series 2”.

Estimate Price: (e£40-50)

Eight-page concertina card folder. 11 x 7 opening to 11 x 28. Cover shows red drop-head exiting stage right – sharpish! Dated 10/68. Manuscript note “3” at top, o/w VG.


“Series 3 E-type Jaguar”.

Estimate Price: (e£40-50)

The 12-page portrait brochure featuring TWR 920J by the lakeside. Quadrilingual in– English, French, German and Italian. Interestingly, this shows both the V12 engine and the six-cylinder XK engine, which did not go into the production cars. Spec card in the rear pocket – often missing. Fine.


“E-type 50 – Fifty Years of a Design Icon”.

Estimate Price: (e£40-50)

Jaguar’s own 10-page booklet celebrating the anniversary in 2011. Includes time-line poster and press release in back pocket. Fine.


“The Jaguar Mark Ten 4.2 Saloon”.

Estimate Price: (e£40-50)

12-page spiral-bound brochure. Details specs featuring the new 4.2 engine. Sl edginess to left of cover caused by rubbing on the binding underneath o/w VG.


Two Mark 10 items.

Sold Price: £40

12-page comb-bound brochure launching the original 3.8 Mark 10, which is VG. Plus, a skirted card folder for the later 4.2 version, which is Fine.


Two 4-page folders for the limousine version of the Mark 10 and its successor, the 420G.

Estimate Price: (e£40-50 the pair)

Apart from the names, both are basically identical and feature the glass partition between the driver and the passengers, The Mark 10 version has prices on the back for the car and extras, Both VG nr Fine and rarely seen together.


A 420 quartet.

Estimate Price: (e£75-100 the Lot)

16-page brochure for 420 and 420G. Specs for both cars in flap at back – usually missing. Cover rubbed o/w VG. 10-page quadrilingual brochure for 420G – English, French, German and Italian. Spec in pocket at back. Cover rubbed o/w VG. “The New Jaguar 420”. Skirted card folder launching the 420. VG. “The New Jaguar 420G”. Skirted folder launching the 420G, which is a re-badged Mark 10. VG.


Four XJS items from the States.

Estimate Price: (e£75-100 the Lot)

“Presenting the Superb New Jaguar XJS” – 4-page folder dated 1975. “Presenting the Superb Jaguar XJS” – 4-page folder dated 1977. “Presenting the Superb New Jaguar XJS” – 6-page brochure with die-cut cover dated 1975. “Thundering Elegance” – 12-page brochure lauding Quaker State victories mounted in the XJS. Dated 1978. Striking metallic ink cover, which is usually badly scratched but not here this copy is Fine and only v sl rubbed.


Two Series 1 XJ12 items.

Sold Price: £50

14-page brochure with spec in back flap. This is the launch brochure for the V12 car. Plus, 4-page folder for XJ12. Both Fine.


An XJ trio.

Estimate Price: (e£40-50)

4-page brochure for the X300, 6 and V12 models. 8-page brochure for the XJ Gold model, Single sheet, mono flyer for Series 1 XJ6L and XJ12L, seldom seen. All VG.


The scarcest of all the XJ items in the auction.

Sold Price: £300

This is the press pack for the launch of the XJ12 and the Daimler Double-Six in 1972. It is the completeness of this pack that puts it well ahead of the crowd. As well as the “Confidential” embargoed covering letter with prices, there is also a detailed 10-page press release on the XJ12 and a 3-page release on the Double-Six, plus 5 embargoed photos and an additional 4 photos of The XJ12L. Sl spotting on the spine of the cover (which is a rarity in its own right – the cover, not the spots!) o/w VG. Contents are VG to Fine. Very rare.


Jaguar Price List for October 1953.

Sold Price: £102

Note the last item – a C-type for £2119/0/10d including purchase tax – eat your heart out! Also, colour scheme leaflet for Mark VII and XK120. Fine.


Jaguar Price List for October 1955.

Sold Price: £85

Last item is another missed opportunity – ‘D’ Type Competition Model for £3663/4/2d including purchase tax. If only we knew what these cars would be selling for in 2022! Fine.


“Jaguar range of models for 1955”.

Estimate Price: (e£40-50)

Tiny, double-sided folder 4 x 2 that opens up to 11 x 5 double-sided. Strictly speaking, this should have appeared earlier with the other folders but I slot it in here after the price list above as this is the only standard sales literature that includes the D-type. VG.


A very unusual pair of home-made card-covered brochures.

Estimate Price: (e£40-50 the Lot)

The first containing a copy of the 18 October 1935 pull-out ad from Autocar. The second a single ad reporting the launch of a double dickey seat for the SS1 Sports Coupe. Also included is a 3-page Road test of the SS1 four-light saloon, cut from the 23 August 1935 edn of Autocar. An unusual but carefully created group.


Two Jaguar accessory leaflets featuring Mark VII/IX saloons.

Sold Price: £40

One is single-page and for the “Lake & Elliot Hydraulic Jacks,” and the other is six pages on the Harold Radford “Countryman” adaptations. Both VG. Not seen very often.


Jaguars but not Lyons’!

Sold Price: £50

Three brochures for modern, XJS-based Lister-Jaguars. All Fine.


Two price lists.

Estimate Price: (e£40-50)

October 1959. Covers – Mk IX, Mk 1, Mk 2 and XK150, incl XK150S. March 1965. Covers – Mk IX. MK 2, XK150 & “S” and E-type. Both Fine.


Press pack announcing the launch of the XJR-S, the first product of JaguarSport to be released in the States.

Sold Price: £53

Press release on JaguarSport, on the car generally and the mechanicals, majoring on the sharply up-rated 6 litre V12 engine, the specs and prices. Plus 2 photos. For my money, this is the best iteration of the XJS. Also includes 6-page JaguarSport folder – “Performance Parts” for XJR-S. Both Fine.


And now for something completely different!

Sold Price: £50

This is the brochure for the child’s “XJS Junior”. These were a very high-grade in-house production made at Browns Lane. 24-volt engine governed at 12 mph, lights, proper brakes, body colours from current Jaguar range. Stereo with door-mounted speakers, Connolly leather and so on. Superb! Fine.


4-page folder for TWR’s range of tweaked XJS.

Estimate Price: (e£40-50)

If you have one of these “specials” this is for you! Fine.


Single-sided flier for Freestone & Webb’s conversion of the XJC saloon into a convertible.

Sold Price: £35

Looks pretty good, though I did hear of problems with stowing the hood. Rare. VG.


Another superb 12-page concertina folder from Jaguar’s German operation.

Estimate Price: (e£40-50)

Opens out from 8 x 11.5 to a huge 8 x 41 and features an XJS on one side and a XJ Series 3 XJ on the other – both in that wonderful dark green that Jaguar offered in those days. Rare and very impressive! Fine.

Section A/3

The Personal Collection of a long serving Ride and Handling Engineer

The personal collection of a long serving Ride and Handling engineer at the Jaguar. It starts with the rare XJ12C handbook and includes an unusual selection of presentation pieces for various Jaguar launches and other events.

The rare XJ12C handbook.

Sold Price: £102

Dated 1973 and with publication no E 180/2. Faint coffee cup ring on cover. May clean o/w VG.


A presentation piece celebrating the 50th anniversary of the XK engine.

Sold Price: £86

Two 1:43 scale pewter models. Boxed and with a note from Sir Nick Scheele inside the lid. Fine nr Mint.


A presentation piece celebrating the 75th anniversary of the founding of the company and the launch of the V8-powered XJ.

Sold Price: £86

1:43 scale pewter model of the car and the engine. Boxed and with a note from Sir Nick Scheele inside the lid. Fine nr Mint.


A presentation piece celebrating the launch of the S-type.

Sold Price: £86

1:43 scale pewter models of the classic and modern S-types. Boxed and with a note from Sir Nick Scheele inside the lid. Fine nr Mint.


A presentation piece celebrating the launch of the X-type.

Sold Price: £86

1:43 scale pewter models of the car. Boxed and with a note from Jonathan Browning, the new MD inside the lid. Fine nr Mint.


“Introduction – AJ-V8 Engine and 5HP 24 Transmission.”

Estimate Price: (e£40-50)

A dealer trainIng publication. Very useful if your car is powered by this engine. Fine.


XK press styling pack. Rare and in nr Mint condition.

Estimate Price: (e£40-50)

“The New XJ Series – Product training for the Jaguar sales specialist”.

Estimate Price: (e£40-50)

For 1995 MY cars. Detail on the X300 that is not readily available anywhere else. Fine.


Commemorative CX75 engine piston.

Estimate Price: (e£40-50)

Boxed. Fine.

Section A/4

The Norman Dewis Collection

A collection of items related to the late Norman Dewis OBE. Includes some rarities and several items signed by Norman. 


A superb full-colour reproduction of John Hostler’s highly-detailed and superbly-crafted cutaway drawing of the Jaguar XJ13.

Sold Price: £175

Very impressive at 45 x 25. This first appeared in black and white in Autocar magazine on the 12th July 1973, then again on 1st May 1974 in Classic Car, this time painstakingly hand coloured as shown here in its final form. John Hostler was a technical artist active from the 1950s through to the 1970s, working principally for Autocar. This high-quality giclée canvas print was created using a very high-definition image taken directly from John Hostler’s original drawing. This copy is ready for mounting and is signed by Norman Dewis, test-driver for the XJ13, and Peter Wilson, a member of the build team. Fine.


“Norman Dewis of Jaguar – Developing the Legend”.

Estimate Price: (e£300-350)

Paul Skilleter’s superb biography of Norman. Paul’s well-crafted and knowledgeable words are complemented and supplemented by an extraordinary range of illustrations, some seen here for the first time. Full details of Norman’s near-fatal crash when testing XJ13 at MIRA on 21 January 1971.This is the rare leather-bound collector’s edition in a cloth-bound slipcase. Signed by Norman and Paul. Mint book in Fine slipcase.


“Norman Dewis of Jaguar – Developing the Legend”.

Estimate Price: (e£40-50)

Paul Skilleter’s superb biography of Norman. The standard edition. Fine and unread.


GT Spirit model of the XJ13.

Sold Price: £120

1:18 scale. Mint. Boxed.


Hand-coloured photo of Norman Dewis beside XP/11 after his October 1953 record-breaking Jabbeke run.

Estimate Price: (e£40-50)

XP/11 was the cross-over from C-type to D-type. Front cover of the March 1954 issue of Autocourse – Vol 3 No 5. Fine.


Photo of Norman stood by XJ13 before he set off on that dreadful day in 1971.

Sold Price: £187

Signed by Norman. 21 x 17. Fine. Rare.


“Promise Unfulfilled”.

Sold Price: £100

Limited edition print of Nicholas Watt’s painting of XJ13 on the MIRA banking. No 12 of 150. Signed by artist, Norman Dewis, Peter Wilson, the engineer who helped build XJ13 and two others – Mike Kimberly – XJ13 Project Manager, and Peter Jones – Designer and Competition Dept Engineer. Fine.


Large, composite photo celebrating the “Norman Dewis Day”, hosted by Nigel Webb at the Mike Hawthorn Museum on 26 May 2013.

Estimate Price: (e£40-50)

Norman, surrounded by the cars. Signed by Norman. Fine.


“Vers Geneve”.

Sold Price: £75

E-type 77 RW en route to the launch. Limited edition print No 9 of 500. Signed by artist Chris Phillips. Mounted, framed and glazed.